Design Thinking
The brand strategy for Pellegrino was probably my most difficult accomplishment ever. Although the idea for logo design came easy, the final result was challenging. My original thought was a logo with the letter P and a dot. Through much transition I stayed with the original plan. My style is very clean, minimalist , and polished. The Morganite font in blue was chosen for its long sleek appearance. The long, lean, bold, fashion look captures the essence of who I am and the character Pellegrino represents. The Hex #6375FF color was chosen as a striking bold pop of color.  The color blue is associated with trust, loyalty, wisdom, confidence, and intelligence.The color blue has a positive effect on the mind and the body. 
Pellegrino Logo Design,  Branding, Graphic Design

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