The brand strategy for Pellegrino was probably my most difficult accomplishment ever. Although the idea for logo design came easy, the final result was challenging. My original thought was a logo with the letter P and a dot. Through much transition I stayed with the original plan. My style is very clean, minimalist , and polished. The Morganite font in blue was chosen for its long sleek appearance. The long, lean, bold, fashion look captures the essence of who I am and the character Pellegrino represents. The Hex #6375FF color was chosen as a striking bold pop of color. The color blue is associated with trust, loyalty, wisdom, confidence, and intelligence.The color blue has a positive effect on the mind and the body.
Pellegrino Logo Design, Branding, Graphic Design